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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

They say a picture is worth a thousand words, and who’s to argue … but if so what are a hundred photographs worth? With a hundred photos you can really tell a story — but there’s only one way to do it. Not in an online gallery — that’s a data dump, not a story. Not on a thumb drive — a data dump in a drawer! Not in a stack of prints — out of order, lost, given away or damaged. Not even in a box of matted prints. Beautiful images, beautiful presented — but still not a story. Only in an album can you transform a set of images into a narrative. To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new To View More >>

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We saw this album with photography by Simon Darby of Wanaka Photography as it went through the Bindery. It showcases not just beautiful photography of Kate and James' lovely wedding, but the stunning New Zealand landscape. Wanaka is a tourist and holidaymaker destination, and the subject of much iconic New Zealand photography. The album also shows some of the features that make our Duo unique. The album has a Buckram Carbon cover with Futura embossing. The matted pages are Pagemount style, with a keyline around the prints To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

It's that time of year again! Time to spend with family and friends, take stock of the year been, and look forward to the year ahead. With that in mind, you'll be wanting to know how to ensure your clients receive their albums by December. To keep stress levels low, we recommend sticking to the timeline outlined below. So here goes... We close at 3.30pm on Friday 22nd December 2017. We re-open at 8am Monday 8th January 2018.  We're opening earlier than usual in 2018 to allow enough time for sample orders for February trade shows. Using our free album design service?  We'll To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment